Steep Yourself In Your Subject, Work Like

A Good Ad Which Is Not Run Never Produces Sales.

There Is No Such Thing As A Permanent Advertising Success.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.