Starbucks Is Not An Advertiser; People Think

The Issue Of Managing Through A Crisis Is You Have To Be Decisive Even If You Don't Have Perfect Information.

Success Is The By-product When You Work Toward The Target.

I Do Think - As Self-serving As It Sounds - That I Was The Right Person, Given The Very, Very Strong Headwind We Had From The Economy And Our Own Issues, To Come Back And Rewrite The Future Of The Company.

Customers Have Different Need States And Life Experiences.

More Than Anything Else, Technology Will Pave The Way For Innovative Change At Starbucks. The Bulk Of Starbucks' Innovation Over The Next Several Years Will Be Technology-focused.