Shame Must Be Accepted To Be Effective.

The Only Reason To Build A Website Is To Change Someone. If You Can't Tell Me The Change And You Can't Tell Me The Someone, Then You're Wasting Your Time.

The Job Isn't To Catch Up To The Status Quo; The Job Is To Invent The Status Quo.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

It's Uncomfortable To Resist The Urge To Settle.

Taking Delight In The Journey Takes Confidence. It Pushes The Envelope Of Design.