Setting Customer Expectations At A Level That

All Successful People - Not Just Entrepreneurs - Have Got Things Wrong Over And Over Again Before Finding The Right Solution.

If You Want To Stand Out From The Crowd, Give People A Reason Not To Forget You

I Just Wanted To Create Things That I Could Be Proud Of. Money Was Just An Evil Byproduct To Pay The Bills At The End Of The Year.

The Best Advice I Ever Received? Simple: Have No Regrets.

Values Cannot Be Speedily Forgotten If It Is Inconvenient Or Commercially Expedient. Values Have To Have Meaning And Longevity; Otherwise They Are Valueless. You Cannot Embrace Innovation Up To A Point Or Only Sometimes. Branding Demands Commitment; Commitment To Continual Re-invention; Striking Cords With People To Stir Their Emotions; And Commitment To Imagination. It Is Easy To Be Cynical About Such Things, Much Harder To Be Successful.