Set Up A Life You Don't Need

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

Give Up Control And Give It Away ... The More You Give Your Idea Away, The More Your Company Is Going To Be Worth.

The Only Way To Get What You're Worth Is To Stand Out, To Exert Emotional Labor, To Be Seen As Indispensable, And To Produce Interactions That Organizations And People Care Deeply About.

If You Can't Sell To 1 In 1000, Why Market To A Million?

Most Of The Time, Creative Entrepreneurs Lose Interest Long Before Their Marketing Message Loses Its Power.