I'm Much More Concerned About America Than

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

Starbucks Is In My Blood. It Is Such A Part Of Me That Letting It Unravel Simply Was Not An Option.

I Think The Currency Of Leadership Is Transparency. You've Got To Be Truthful. I Don't Think You Should Be Vulnerable Every Day, But There Are Moments Where You've Got To Share Your Soul And Conscience With People And Show Them Who You Are, And Not Be Afraid Of It.

I'm In A Different Position Than Most Ceo's. I'm A Founder. I'm Not A Hired Ceo. Now, I Can Be Fired By The Board, But Most Ceo's Are Hired By The Board.

I Do Think - As Self-serving As It Sounds - That I Was The Right Person, Given The Very, Very Strong Headwind We Had From The Economy And Our Own Issues, To Come Back And Rewrite The Future Of The Company.