Research Can Trap You Into The Past.

Persuasion Is Not A Science But An Art

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

Properly Practiced Creativity Must Result In Greater Sales More Economically Achieved. Properly Practiced Creativity Can Lift Your Claims Out Of The Swamp Of Sameness And Make Them Accepted, Believed, Persuasive, Urgent.

Imitation Can Be Commercial Suicide.