Quality Brands Never Go Bankrupt.

I Want Virgin To Be As Well-known Around The World As Coca-cola.

First Of All, If You're Setting Up A New Company, You Want To Try To Find A Brand That Can Work On A Global Basis.

Screw The Competition - Focus On Good Customer Service.

I Think You Should Do In Life What You Think You'll Make A Real Difference At. And Generally, As A Businessperson, You Do Things You Don't Really Have Experience In.

When You Are Making A Decision About How Best To Serve Your Customers, Your Own Experience Is Often A Better Guide Than A More Sophisticated Analysis Of The Market.