Profit Is What Happens When You Do

We Took Special Pride In The Fact That Climbing Rocks And Icefalls Had No Economic Value In Society...we Were Like A Wild Species Living In The Edges Of An Ecosystem - Adaptable, Resilient And Tough.

If You Want To Understand The Entrepreneur, Study The Juvenile Delinquent. The Delinquent Is Saying With His Actions, ‘this Sucks, I’m Going To Do My Own Thing.’

One Thing I Did Not Want To Change, Even If We Got Serious, Work Had To Be Enjoyable On A Daily Basis. We All Had To Come To Work On The Balls Of Our Feet And Go Up The Stairs Two At A Time.

There Is A Beginning And End To All Life - And To All Human Endeavors. Species Evolve And Die Off. Empires Rise, Then Break Apart. Businesses Grow, Then Fold. There Are No Exceptions. I'm Ok With All That. Yet It Pains Me To Bear Witness To The Sixth Great Extinction, Where We Humans Are Directly Responsible For The Extirpation Of So Many Wonderful Creatures And Invaluable Indigenous Cultures. It Saddens Me To Observe The Plight Of Our Own Species; We Appear To Be Incapable Of Solving Our Problems.

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.