Primitivism Has Become The Vulgar Cliché Of

The Medium, Or Process, Of Our Time - Electric Technology Is Reshaping And Restructuring Patterns Of Social Interdependence And Every Aspect Of Our Personal Life. It Is Forcing Us To Reconsider And Re-evaluate Practically Every Thought, Every Action.

The Mark Of Our Time Is Its Revulsion Against Imposed Patterns.

Ads Push The Principle Of Noise All The Way To The Plateau Of Persuasion. They Are Quite In Accord With The Procedures Of Brainwashing.

Even Mud Gives The Illusion Of Depth.

The Medium Is The Message. This Is Merely To Say That The Personal And Social Consequences Of Any Medium - That Is, Of Any Extension Of Ourselves - Result From The New Scale That Is Introduced Into Our Affairs By Each Extension Of Ourselves, Or By Any New Technology.