People Don't Want Simply To Buy The

You Can't Change T He Wor Ld F Rom T He Rear View Mir Ror.

If I Had To Choose My Driving Force, It Would Be Passion.

What We Are Trying To Do Is To Create A New Business Paradigm, Simply Showing That Business Can Have A Human Face And A Social Conscience.

All Through History, There Have Always Been Movements Where Business Was Not Just About The Accumulation Of Proceeds But Also For The Public Good.

I Don't Think I'm A Risk-taker. I Don't Think Any Entrepreneur Is. I Think That's One Of Those Myths Of Commerce. The New Entrepreneur Is More Values-led: You Do What Looks Risky To Other People Because That's What Your Convictions Tell You To Do. Other Companies Would Say I'm Taking Risks, But That's My Path - It Doesn't Feel Like Risk To Me.