Obsess About Customers, Not Competitors.

I Like To Be Counted On.

We Can't Be In Survival Mode. We Have To Be In Growth Mode.

What Characteristics Do I Look For When Hiring Somebody? That's One Of The Questions I Ask When Interviewing. I Want To Know What Kind Of People They Would Hire.

Though We Are Optimistic, We Must Remain Vigilant And Maintain A Sense Of Urgency.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.