Obscurity Is A Far Greater Threat To

The Problem For Most Artists Isn't Piracy, It's Obscurity.

Think Of How Wikipedia Works, How Amazon Harnesses User Annotation On Its Site, The Way Photo-sharing Sites Like Flickr Are Bleeding Out Into Other Applications. We're Entering An Era In Which Software Learns From Its Users And All Of The Users Are Connected.

Create More Value Than You Capture.

Architecture Trumps Licensing Any Time.

I Think Microsoft Will Have To Change. I Think That The Business Of Microsoft, The Company Of Microsoft, Is Going To Continue To Succeed. But I Think The Business Model Of Microsoft Is Going To Have To Change.