Non-operational Ideas Are Non-behavioral And Subversive. The

Thought And Speech Are Of A Thinking And Speaking Subject, And If The Life Of The Latter Depends On The Performance Of A Superimposed Function, It Depends On Fulfilling The Requirements Of This Function Thus It Depends On Those Who Control These Requirements.

If Mass Communications Blend Together Harmoniously, And Often Unnoticeably, Art, Politics, Religion, And Philosophy With Commercials, They Bring These Realms Of Culture To Their Common Denominator -- The Commodity Form. The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value, Counts.

The Apparatus Defeats Its Own Purpose If Its Purpose Is To Create A Humane Existence On The Basis Of A Humanized Nature.

In Conditions Of Private Property ... "life-activity" Stands In The Service Of Property Instead Of Property Standing The Service Of Free Life-activity.

Where These Reduced (operational - E.w.) Concepts Govern The Analysis Of The Human Reality, Individual Or Social, Mental Or Material, They Arrive At A False Concreteness - A Concreteness Isolated From The Conditions Which Constitute Its Reality. In This Context, The Operational Treatment Of The Concept Assumes A Political Function. The Individual And His Behavior Are Analyzed In A Therapeutic Sense - Adjustment To His Society. Thought And Expression, Theory And Practice Are To Be Brought In Line With The Facts Of His Existence Without Leaving Room For The Conceptual Critique Of These Facts.