Non-operational Ideas Are Non-behavioral And Subversive. The

Entertainment And Learning Are Not Opposites; Entertainment May Be The Most Effective Mode Of Learning.

Most People Are Afraid Of Freedom. They Are Conditioned To Be Afraid Of It.

Obscenity Is A Moral Concept In The Verbal Arsenal Of The Establishment, Which Abuses The Term By Applying It, Not To Expressions Of Its Own Morality But To Those Of Another. Pbscene Is Not The Picture Of A Naked Woman Who Exposes Her Pubic Hair But That Of A Fully Clad General Who Exposes His Medals Rewarded In A War Of Aggression; Obscene Is Not The Ritual Of The Hippies But The Declaration Of A High Dignitary Of The Church That War Is Necessary For Peace.

The Means Of Communication, The Irresistible Output Of The Entertainment And Information Industry Carry With Them Prescribed Attitudes And Habits, Certain Intellectual And Emotional Reactions Which Bind The Consumers To The Producers And, Through The Latter To The Whole Social System. The Products Indoctrinate And Manipulate; They Promote A False Consciousness Which Is Immune Against Its Falsehood...thus Emerges A Pattern Of One-dimensional Thought And Behavior.

All Liberation Depends On The Consciousness Of Servitude, And The Emergence Of This Consciousness Is Always Hampered By The Predominance Of Needs And Satisfactions Which, To A Great Extent, Have Become The Individual's Own.