No Knowledge Obtained Without Risk

I Think That Friendship Always Makes Us Feel Such Sweet Gratitude, Because The World Almost Always Seems Like A Very Hard Desert, And The Flowers That Grow There Seem To Grow Against Such High Odds.

I Think Telling Stories Is Like Pushing Something. Pushing Against Uncreation Itself, Maybe.

The Death Of The Music Business Was Insane, But Audio Recordings Have Been Around Now For Maybe 120 Years. Books Have Been Around For, What, Nine Centuries? So They're More Entrenched Than Music.

Every Book You Pick Up Has Its Own Lesson Or Lessons, And Quite Often The Bad Books Have More To Teach Than The Good Ones.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.