Money Is Only Interesting For What It

Values Cannot Be Speedily Forgotten If It Is Inconvenient Or Commercially Expedient. Values Have To Have Meaning And Longevity; Otherwise They Are Valueless. You Cannot Embrace Innovation Up To A Point Or Only Sometimes. Branding Demands Commitment; Commitment To Continual Re-invention; Striking Cords With People To Stir Their Emotions; And Commitment To Imagination. It Is Easy To Be Cynical About Such Things, Much Harder To Be Successful.

You Need Lucky Breaks To Be Successful.

Your Brand Or Your Name Is Simply Your Reputation, You Have To Fight In Life To Protect That As It Means Everything. Nothing Is More Important.

Growth Does Not Always Lead A Business To Build On Success. All Too Often It Converts A Highly Successful Business Into A Mediocre Large Business.

The Key Is To Set Realistic Customer Expectations, And Then Not To Just Meet Them, But To Exceed Them - Preferably In Unexpected And Helpful Ways.