Mastery... Is To Work Toward Simplicity; Replace

While Our Managers Debated What Steps To Take To Address The Sales And Cash-flow Crisis, I Began To Lead Week-long Employee Seminars In What We Called Philosophies. We'd Take A Busload At A Time To Places Like Yosemite Or The Marin Headlands Above San Francisco, Camp Out, And Gather Under The Trees To Talk. The Goal Was To Teach Every Employee In The Company Our Business And Environmental Ethics And Values.

Going Back To A Simpler Life Based On Living By Sufficiency Rather Than Excess Is Not A Step Backward.

Hire Extremely Independent, Intelligent, And Passionate People, Not Necessarily "experts." Maybe Three Or Four Of My Employees Have Mbas, And Those Guys Aren't Necessarily At The Top Of The Food Chain.

Nature Doesn't Like Empires. It Doesn't Like Accumulation In One Place, It Doesn't Like Monoculture. It's Always Trying To Make Diverse Species. It Wants To Spread Everything Out. And We're Constantly Trying To Hold Everything In.

To Do Good, You Actually Have To Do Something.