Many People Believe That Great Designers Get

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

You Can't Fool All The People, Not Even Most Of The Time. And People, Once Unfooled, Talk About The Experience.