Looking Effortless Takes A Lot Of Effort.

I Think As I Get Older That's An Area That I'd Like To Explore More. Going From Being In Front Of The Lens To Behind It.

We've Had Distressed Edges. We've Had Culottes. We've Had High Waisted Jeans, We've Seen The Heralding Of The New Bootcut Back Again. I'm So Sorry To Say This To You, But The Only Way Forward Is Ultra-hipsters, You Know? Like Super-low Cut, Low-rider Jeans, To The Extreme.

I Think It's Cool That London Fashion Week Is About Young Designers Trying Wacky Things.

I Think Modeling Is Interesting, It's Obviously Nice To Take On A Character And Go Through The Process. I'm Very Lucky That I've Been Able To Do That But I Think The Challenges That Come With The Responsibility Of Art Directing Something Is Something That Appeals To Me. I've Done It Before In Collaboration With Other People But It's The First Time Someone's Literally Handed It Over And Been Like, "what Do You Want?" It Was Really Fun To Kind Of Dream Up A Concept And Then Execute It With All My Friends.

It's Shot By Ben Rayner Who I Think Is Very Talented At Doing Portrait Photography As Well As Fashion Photography. His Images Never Look Like A Model. You Know, It Doesn't Look Like A Faceless Model Just Wearing Whatever. There's Always Personality That Comes Through. That Was Quite Important For Me To Capture.