Like A Midwife, I Make My Living

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

Give People A Taste Of Old Crow, And Tell Them It's Old Crow. Then Give Them Another Taste Of Old Crow, But Tell Them It's Jack Daniel's. Ask Them Which They Prefer. They'll Think The Two Drinks Are Quite Different. They Are Tasting Images

You Will Never Win Fame And Fortune Unless You Invent Big Ideas.

The Most Important Word In The Vocabulary Of Advertising Is Test. If You Pretest Your Product With Consumers, And Pretest Your Advertising, You Will Do Well In The Marketplace.

When You Advertise Fire Extinguishers, Open With The Fire.