Life Is About Creating And Living Experiences

I Used To Sleep On The Floor In Friends' Rooms, Returning Coke Bottles For Food, Money, And Getting Weekly Free Meals At A Local Temple

When I Hire Somebody Really Senior, Competence Is The Ante. They Have To Be Really Smart. But The Real Issue For Me Is, Are They Going To Fall In Love With Apple? Because If They Fall In Love With Apple, Everything Else Will Take Care Of Itself. They'll Want To Do What's Best For Apple, Not What's Best For Them, What's Best For Steve, Or Anybody Else.

A Brand Is Simply Trust.

We Limit How Much Technology Our Kids Use At Home.

Every Good Product I've Ever Seen Is Because A Group Of People Cared Deeply About Making Something Wonderful That They And Their Friends Wanted. They Wanted To Use It Themselves.