Let Us Not Attack Those Who Disagree.

All These Companies That Grew To Any Sizable Proportions Were All Founded With A Belief Or A Cause Bigger Than Their Products Or Services. It Was Their Products Or Services That Helped Them Bring That Cause To Life.

Only You Can Take Responsibility For Your Happiness..but You Can't Do It Alone. It's The Great Paradox Of Being Human.

The Challenge Of The Unknown Future Is So Much More Exciting Than The Stories Of The Accomplished Past.

Very Few People Or Companies Can Clearly Articulate Why They Do What They Do. By Why I Mean Your Purpose, Cause Or Belief - Why Does Your Company Exist? Why Do You Get Out Of Bed Every Morning? And Why Should Anyone Care?

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.