Let's Hope Brands Recognize That The True

Non-profits Must Become Deeply Engaged In The Ways That Their Donor Communities Are Using Social Technology.

Find The Human In The Technology. The Currency Marketers Trade In Has Not Changed Even If The Methods Have. Emotion Is What We Exchange.

Corporate America Cannot Afford To Remain Silent Or Passive About The Downward Spiral We Are Undergoing. It Cannot Turn A Blind Eye To How Difficult The Experience Of Life Is For So Many Of Their Customers.

Consumers Want A Better World, Not Just Better Widgets.

Through Their Own Actions, Customers Can Hold Companies Responsible To Higher Standards Of Social Responsibility. Through Collective Action, They Can Leverage Their Dollars To Combat The Force Of Those Investors Who Myopically Pursue Profits At The Expense Of The Rest Of Society.