It's Much Easier To Spend A Lot

Living With Doubt ... Is Almost Always More Profitable Than Living With Certainty. People Don't Like Doubt, So They Pay Money And Give Up Opportunities To Avoid It. Entrepreneurshi P Is Largely About Living With Doubt. If You Need Reassurance, You're Giving Up Quite A Bit To Get It. On The Other Hand, If You Can Get In The Habit Of Seeking Out Uncertainty, You'll Have Developed A Great Instinct.

The Devil Doesn't Need An Advocate. The Brave Need Supporters, Not Critics

When The Room Brightens When You Walk In, You Matter.

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.