It Isn't The Consumers' Job To Know

I'm As Proud Of Many Of The Things We Haven't Done As The Things We Have Done. Innovation Is Saying No To A Thousand Things.

Whenever You Do Any One Thing Intensely Over A Period Of Time You Have To Give Up Other Lives You Could Be Living. You Have To Have A Real Single-minded Kind Of Tunnel Vision If You Want To Get Anything Significant Accomplished. Especially If The Desire Is Not To Be A Businessman, But To Be A Creative Person.

Somewhere Between The Janitor And The Ceo, Reasons Stop Mattering.

I’d Like To Create An Integrated Television Set That Is Completely Easy To Use. It Would Be Seamlessly Synced With All Of Your Devices And With Icloud. It Will Have The Simplest User Interface You Could Imagine. I Finally Cracked It.

If A User Is Having A Problem, It's Our Problem.