It Isn't The Consumers' Job To Know

Shake Off This Erroneous Notion That Life Is There And You're Just Gonna Live In It, Versus Embrace It, Change It, Improve It, Make Your Mark Upon It.

You Know We're Constantly Taking. We Don't Make Most Of The Food We Eat, We Don't Grow It, Anyway. We Wear Clothes Other People Make, We Speak A Language Other People Developed, We Use A Mathematics Other People Evolved And Spent Their Lives Building. I Mean We're Constantly Taking Things. It's A Wonderful Ecstatic Feeling To Create Something And Put It Into The Pool Of Human Experience And Knowledge.

Remembering That I’ll Be Dead Soon Is The Most Important Tool I’ve Ever Encountered To Help Make The Big Choices In Life. Remembering That You Are Going To Die Is The Best Way I Know To Avoid The Trap Of Thinking You Have Something To Lose.

Some People Can Do One Thing Magnificently, Like Michelangelo, And Others Make Things Like Semiconductors Or Build 747 Airplanes -- That Type Of Work Requires Legions Of People. In Order To Do Things Well, That Can't Be Done By One Person, You Must Find Extraordinary People.

Our Dna Is As A Consumer Company - For That Individual Customer Who's Voting Thumbs Up Or Thumbs Down. That's Who We Think About. And We Think That Our Job Is To Take Responsibility For The Complete User Experience. And If It's Not Up To Par, It's Our Fault, Plain And Simply.