It Is, Of Course, The First Recourse

Every Day The Eye Is Subject To A Thousand Tiny Shocks As A Thousand Industries Compete For The Eye-kick, The Visual Hook That Will Lock The Consumer Into Product For That Crucial Second Where The Tiny - Or Not So Tiny - Leap Of The Imagination Is Made.

I've Been Playing 'doom' For Some Years.

No One Needs A First Edition. Whoever Wrote It; Even If It Was Moses.

That's Emails For Ya: Sometimes They're Like An Arrow That Hits So Deep In The Target, You Can't Pull It Out.

But There Are Times In Life When A Door Opens And You Are Offered A Glimpse Of The Light On The Water, And You Know That If You Don't Take It, That Door Slams Shut, And Maybe Forever. Maybe You Fool Yourself Into Thinking That You Had A Choice At All; Maybe You Were Always Going To Say Yes. Maybe Refusing Was No More A Choice Than Is Holding Your Breath. You Were Always Going To Breathe. You Were Always Going To Say Yes.