In Economics, The Majority Is Always Wrong.

A Person Buying Ordinary Products In A Supermarket Is In Touch With His Deepest Emotions.

Consumer Wants Can Have Bizarre, Frivolous, Or Even Immoral Origins, And An Admirable Case Can Still Be Made For A Society That Seeks To Satisfy Them. But The Case Cannot Stand If It Is The Process Of Satisfying Wants That Create The Wants.

The Drive Toward Complex Technical Achievement Offers A Clue To Why The U.s. Is Good At Space Gadgetry And Bad At Slum Problems.

Who Is King In The World Of The Blind When There Isn't Even A One Eyed Man?

The Oldest Problem In Economic Education Is How To Exclude The Incompetent. A Certain Glib Mastery Of Verbiage-the Ability To Speak Portentously And Sententiously About The Relation Of Money Supply To The Price Level-is Easy For The Unlearned And May Even Be Aided By A Mildly Enfeebled Intellect. The Requirement That There Be Ability To Master Difficult Models, Including Ones For Which Mathematical Competence Is Required, Is A Highly Useful Screening Device.