If You Work In An Urgent-only Culture,

Playing Safe Is Very Risky.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

If It Scares You, It Might Be A Good Thing To Try.

We're Going To Spend Our Entire Future Living In Tomorrow-investing Now, When It's Difficult, Is The Single Best Moment.

Our Job As Marketers And Leaders, Is To Create Vibrant Pockets, Not To Hunt For Mass.