If The Plan Is To See What

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

In A Startup, Both The Problem And Solution Are Unknown.

Most Companies Are Busy Making Their Products Worse, Not Better. Updating Is Almost Always A Disaster.

There Is No Greater Country On Earth For Entrepreneurship Than America. In Every Category, From The High-tech World Of Silicon Valley, Where I Live, To University R&d Labs, To Countless Main Street Small Business Owners, Americans Are Taking Risks, Embracing New Ideas And - Most Importantly - Creating Jobs.

Here In Silicon Valley, I Have Taken Part In Hundreds Of Conversations Trying To Convince People To Dive In And Become Entrepreneurs. All Too Often, Innovators With Good, Safe, Jobs Are Unwilling To Put Their Family's Access To Health Care At Risk By Walking Away From Company-backed Medical Insurance.