If Something Can't Be Explained On The

To Stand Still Today Is To Go Backwards...and Quickly...!

People Who Work For Me Are Working For What I Believe In. The Leaders Who Run Our Companies Do So On The Basis Of Those Who Came First And Who Said, "a Company Is Its People." I Hope My Companies Are Run On The Basis Of Praising Their Workers And Looking For The Best In Them, Not Criticizing Them. In The Same Way That You Water A Plant And It Sprouts Leaves, People Flourish When You Praise Them.

Dream Big And You Will Be Presented With The Opportunity To Lead The World On An Incredible Adventure.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.

When People Screw Up, Give Them A Second Chance.