If I Fail More Than You Do,

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

If You Borrow Money To Make Money, You've Done Something Magical. On The Other Hand, If You Go Into Debt To Pay Your Bills Or Buy Something You Want But Don't Need, You've Done Something Stupid. Stupid And Short-sighted And Ultimately Life-changing For The Worse.

Be Relentlessly Generous, Without Focusing On When It Will Come Back To You.

You Have To Pay The Price To Be In The Right Place At The Right Time Often Enough That People Tend To See You As The Regular Kind.

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.