If A Strategy Meets A Goal: It's

The Purpose Of The Corporation Must Be Redefined As Creating Shared Value, Not Just Profit Per Se. This Will Drive The Next Wave Of Innovation And Productivity Growth In The Global Economy.

I Teach In The Medical School, The School Of Public Health, The Kennedy School Of Government, And The Business School. And It's The Best Perch... Because Most Of My Work Crosses Boundaries.

Strategy Is About Setting Yourself Apart From The Competition. It's Not A Matter Of Being Better At What You Do - It's A Matter Of Being Different At What You Do.

Competitiveness Is Defined As The Ability Of Companies To Compete While Maintaining Or Improving The Average Standard Of Living. If You Are Cutting Wages To Become More Competitive, That's Not Really More Competitive. It's Raising The Skill And The Efficiency Of Those Workers So That They Can Support And Sustain That Higher Wage.

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.