Ibm Plus Reality Plus Humanism = Sociology.

The Point Is That We Are Among Those Who Cannot Get Their Mouths Around All The Little Yeses That Add Up To Tacit Acceptance Of A World Run By Crackpot Realists And Subject To Blind Drift. And That, You See, Is Something To Which We Do Belong; We Belong To Those Who Are Still Capable Of Personally Rejecting. Our Minds Are Not Yet Captive.

To Really Belong, We Have Got, First, To Get It Clear With Ourselves That We Do Not Belong And Do Not Want To Belong To An Unfree World. As Free Men And Women We Have Got To Reject Much Of It And To Know Why We Are Rejecting It.

The Professional Celebrity, Male And Female, Is The Crowning Result Of The Star System Of A Society That Makes A Fetish Of Competition. In America, This System Is Carried To The Point Where A Man Who Can Knock A Small White Ball Into A Series Of Holes In The Ground With More Efficiency Than Anyone Else Thereby Gains Social Access To The President Of The United States.

A Society That Is In Its Higher Circles And Middle Levels Widely Believed To Be A Network Of Smart Rackets Does Not Produce Men With An Inner Moral Sense; A Society That Is Merely Expedient Does Not Produce Men Of Conscience. A Society That Narrows The Meaning Of 'success' To The Big Money And In Its Terms Condemns Failure As The Chief Vice, Raising Money To The Plane Of Absolute Value, Will Produce The Sharp Operator And The Shady Deal. Blessed Are The Cynical, For Only They Have What It Takes To Succeed.

Commercial Jazz, Soap Opera, Pulp Fiction, Comic Strips, The Movies Set The Images, Mannerisms, Standards, And Aims Of The Urban Masses. In One Way Or Another, Everyone Is Equal Before These Cultural Machines; Like Technology Itself, The Mass Media Are Nearly Universal In Their Incidence And Appeal. They Are A Kind Of Common Denominator, A Kind Of Scheme For Pre-scheduled, Mass Emotions.