I Think Test Screening Works At Its

Studios Just Sometimes Make Decisions On Their Own That You're Always Flabbergasted By. It Just Happens That Way For Whatever Reason - Not Even Pointing Fingers, It Just Is.

I Don't See Sarah Palin Suddenly Spilling Over To A Wider Group Where Suddenly They Go, "wait A Minute, I've Heard Her Message, And Now I'm Beginning..." It's Not Expanding It. A Politician That Doesn't Expand From The Base Is Not A Good Politician. So I Disagree With All The Talking Heads That Go "well, She's A Very Good Politician." She's Not! Good Politicians Expand, And She Doesn't.

I'm Emotionally Invested In Every Movie That I Do, Period, Because You've Got To Make That Commitment. You're Spending A Year, 18 Months Of Your Life Doing It. I'm Invested In All Those Kinds Of Pieces. Most Of The Films I've Had In My Career Have Never Tested Well. I Got Lucky That Sometimes I Got Supported By Studios - Or, At Least If Not Supported, Tolerated.

Different Reactions While Film Test Screening Doesn't Mean Even The Audience Thinks Ambiguity Is A Bad Thing. But If You're Asking Them Right Away To Start Checking Things Off, They Don't Know What To Do. I Think At Their Best, It Applies To When The Audience Knows What It Is. Then, When They Say, "oh, Well, I Thought It Was Too Boring In Blah-blah-blah Part," Then You Better Pay Attention To It. It's Like Going For The Hamburger. Better Be The Good Hamburger I Went For.

All I Try To Do Is Create An Atmosphere That Seems Comfortable Enough, That It Removes Tension And Everyone Feels Free. If They Feel Free Then Behaviour Happens, Small Moments Happen And That's What Ultimately Works The Best For Me.