I Regard A Great Ad As The

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.