I Don’t Have To Win. I Just

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.

All Media Owners Want To Attract Advertising Revenue. Google Is No Different.

Advertising Holding Companies Used To Boast About Their Share Of The Advertising Market. Now They Are Proud Of How Much Of Their Business Is Not In Advertising.

The Essence Of Parenthood Is To Make Children Think That They Are The Most Handsome, Intelligent, Brilliant Person In The World.

If You Can’t Reduce Your Argument To A Few Crisp Words And Phrases, There’s Something Wrong With Your Argument.