I Came Up From A Difficult Background.

I Think When We Opened In 2001, It Was Holy Ground. There Was Nothing Here. Back Then, Being On The Dubai Creek Was An Amazing Position, And I Would Come One Or Two Times A Year, Max. Now It's So Different. The Travel Dilemma Has Disappeared And It Is So Easy To Get To Dubai. What Is It, Seven Hours From London? It's Pretty Easy.

I Still Love Football, Though, And I Think Cooking Is Like Football. It's Not A Job, It's A Passion. When You Become Good At It, It's A Dream Job And Financially You Need Never To Worry. Ever.

[molecular Gastronomy] Was A Great Trend, Because It Experimented With Food. The Benchmark Was [former Elbulli Head Chef] Ferran Adrià, And Now He Is No Longer There It Is Harder To Gauge.

Can You Imagine The Headlines If I Gave Someone Food Poisoning? They'd Hang Me Off Tower Bridge By My Ballbag!

I Don't Run Restaurants That Are Out Of Control. We Are About Establishing Phenomenal Footholdings With Talent.