I Believe For The First Time In

When Blame Inevitably Arises, The Most Senior People In The Room Should Repeat This Mantra: If A Mistake Happens, Shame On Us For Making It So Easy To Make That Mistake.

Customers Don't Know What They Want. There's Plenty Of Good Psychology Research That Shows That People Are Not Able To Accurately Predict How They Would Behave In The Future. So Asking Them, 'would You Buy My Product If It Had These Three Features?' Or 'how Would You React If We Changed Our Product This Way?' Is A Waste Of Time. They Don't Know.

Reading Is Good, Action Is Better.

Customers Don't Care How Much Time Something Takes To Build. They Care Only If It Serves Their Needs.

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.