I Am Often Asked How I Got

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

Friction Makes Sparks And Sparks Start Creative Conflagrations.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.