Fun Is One Of The Most Important

Do Not Be Embarrassed By Your Failures, Learn From Them And Start Again.

When I Was Young, Every Time I Criticized Someone, My Mother Would Stand Me In Front Of The Mirror And Say: 'the Flaws You See In Others Are Actually A Reflection Of Yourself.' That Taught Me To Pay Close Attention When I Looked At Others.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.

Being An Entrepreneur Simply Means Being Someone Who Wants To Make A Difference To Other People's Lives.

I Read A Fair Amount [of Science Fiction], And You Know It Was Certainly Inspirational. I Have To Pinch Myself To Think That We Might Be Able To Make Some Of [what I've Read In Science Fiction Books] Come True.