For The Most Part, Biophiliacs,lovers Of Life,

The Danger Of The Past Was That Men Became Slaves. The Danger Of The Future Is That Man May Become Robots.

Man Can Be Conditioned To Behave In Almost Every Desired Way; But Only "almost.

Man Is The Only Animal Who Does Not Feel At Home In Nature, Who Can Feel Evicted From Paradise, The Only Animal For Whom His Own Existence Is A Problem That He Has To Solve And From Which He Cannot Escape. He Cannot Go Back To The Prehuman State Of Harmony With Nature, And He Does Not Know Where He Will Arrive If He Goes Forward. Man's Existential Contradiction Results In A State Of Constant Disequilibrium. This Disequilibrium Distinguishes Him From The Animal, Which Lives, As It Were, In Harmony With Nature.

Death Is Never Sweet, Not Even If It Is Suffered For The Highest Ideal.

A Vast Sector Of Modern Advertising... Does Not Appeal To Reason But To Emotion; Like Any Other Kind Of Hypnoid Suggestion, It Tries To Impress Its Objects Emotionally And Then Make Them Submit Intellectually.