Football Is Such A Great Game, But

I Always Was Fascinated By Neat Nicknames.

That Helped Us Nurture Not Only The Game's Traditions But To Develop Its Mythology: America's Team, The Catch, The Frozen Tundra.

Life Is Good. Football Is Better.

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.

If You Can Show Something As Complicated As Two People Falling In Love With Just Music And Camera Angles, Well, Just Think About What You Can Do With Football.