Excellence Is Not An Aspiration. Excellence Is

Become A "learning Organization". Shuck Your Arrogance - "if It Isn't Our Idea, It Can't Be That Good" - And Become A Determined Copycat/ Adapter/ Enhancer.

I Don't Want An Epitaph On My Gravestone That Says, 'he Would Have Pursued Some Big Dreams In His Life, But Other People Wouldn't Let Him.

Power Lies In The Details, And The Tenacious Pursuit Of Such Hidden Levers Can Pay Off Enormously. While You Don't Want To Get A Reputation As A Prissy Worrywart, Worrying About The Details In Private Is Important. You May Think You Are The World's Greatest Speaker, But If The Auditorium's Sound System Is Singing Static - Well, Forget It.

The Market May Never Coalesce Around One Basic Design, Or Even Around Two Or Three Dominant Devices.

If The Other Guy Is Getting Better, Then You'd Better Be Getting Better Faster Than The Other Guy Is Getting Better... Or You're Getting Worse.