Everyone Is Not Your Customer.

Defending Mediocrity Is Exhausting.

Everyone We Interact With Is Changed Forever. The Only Questions Are: How Will They Be Different (and How Different Will They Be), And How Will We Be Different (and How Different Will We Be) As A Result?

The Only Long-term Motivation Is Self Motivation. So Hire People Who Are Self Motivated And Get Out Of Their Way.

Desire Can't Be Sated, Because If It Is, The Longing Disappears And Then We've Failed, Because Desire Is The State We Seek.

Don't Fix Me; Love Me For What's Broken.