Europe Has Always Represented A Major Strategic

The Success Of The Starbucks Has Been Based On This Balance Between Profitability And A Social Conscience. Everywhere We're Doing Business, Were Trying To Manage The Business Through The Lens Of Humanity.

In Life, You Can Blame A Lot Of People And You Can Wallow In Self-pity Or You Can Pick Yourself Up And Say Listen, I Have To Be Responsible For Myself.

If It Captures Your Imagination, It Will Captivate Others.

Sometimes You Have To Create The Thing You Want To Be Part Of.

It's Different When You're Trying To Turn Something Around, Especially Something That You Built, At A Time When So Many Constituents - The Media, Wall Street, Competitors, Ex-employees - Are All Saying That Starbucks's Best Days Are Behind It, And That Schultz Is Never Going To Be Able To Bring It Back.