Embracing The Fear Of Freedom, Deciding To

Habits Are More Powerful Than Fears.

We Notice What We Choose To Notice.

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.

Letting Your Customers Set Your Standards Is A Dangerous Game, Because The Race To The Bottom Is Pretty Easy To Win. Setting Your Own Standards--and Living Up To Them--is A Better Way To Profit. Not To Mention A Better Way To Make Your Day Worth All The Effort You Put Into It." -

Here's The Fascinating Part, Call It The Golden Shoulder: We Have No Idea In Advance Who The Great Contributors Are Going To Be. We Know That There's A Huge Cohort Of People Struggling Outside The Boundaries Of The Curated, Selected Few, But We Don't Know Who They Are.