Don’t Try To Make A Product For

More Than Ever, We Express Ourselves With What We Buy And How We Use What We Buy. Extensions Of Our Personality, Totems Of Our Selves, Reminders Of Who We Are Or Would Like To Be. Great Marketers Don't Make Stuff. They Make Meaning.

It's Unlikely That You'll Create Something Scarce Without Doing Something Risky To Get There.

If You Become So Frightened Of Realities That Are Not Your Own, If You Take Upon Yourselves Tragedies That Do Not Exist In Your Reality, In Your Moment, Then You Weaken Your Position And Weaken The Position, Of Those You Think You Are Helping. You Look About You And You See Only Hopelessness And Helplessness. You Organize Your Reality According To The Tragedies Of The Newspapers!

An Artists Is Someone Who Does Something For The First Time, Something Human, Something That Touches Another.

What Could You Measure? What Would That Cost? How Fast Could You Get The Results? If You Can Afford It, Try It. If You Measure It, It Will Improve.