Cutting Prices Or Putting Things On Sale

People Want Guidance, Not Rhetoric. They Need To Know What The Plan Of Action Is, And How It Will Be Implemented. They Want To Be Given Responsibility To Help Solve The Problem And Authority To Act On It.

I Think We Are Living In A Time Where The Consumer Has Lots Of Choices, Whether It's Coffee, Newspapers Or Whatever It Is. And There Is Parity In The Market Place And As A Result Of That The Consumer Is Beginning To Make Decisions, Not Just On What Things Cost And The Convenience Of It.

Managing A Business, Small Or Large, Today Requires An Extremely Disciplined, Thoughtful Approach With Regard To The Pressure That People Are Under.

When Companies Fail, Or Fail To Grow, It's Almost Always Because They Don't Invest In The People, The Systems, And The Processes They Need.

We Are Not In The Coffee Business Serving People, We Are In The People Business Serving Coffee.