Customers Pay Only For What Is Of

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

You Cannot Predict The Future, But You Can Create It.

Business Exists To Supply Goods And Services To Customers And Economic Surplus To Society, Rather Than To Supply Jobs To Workers And Managers Or Even Dividends To Shareholders.

Management Must Take The Lead In Making Obsolete Its Own Products And Services Rather Than Waiting For A Competitor To Do So.

Managing Innovation Will Increasingly Become A Challenge To Management, And Especially To Top Management, And A Touchstone Of Its Competence.