Brands Must Become Architects Of Community.

Accept That The Moment You Buy Your Latest Ipad, Iphone, Tablet, App Or Game It Will Be Promptly Followed By A Vastly Improved And Sleeker Looking Version.

In Today's Social Business Marketplace Facebook Is One Of The Best Places For Nonprofits To Be Discovered And Connect With A Larger Audience On The Basis Of Shared Values. So To Get Started, A Non-profit Should Launch A Facebook Page And Invite Your Existing Real World Community To Connect Your Cause And Their Networks.

The Keys To Brand Success Are Self-definition, Transparency, Authenticity And Accountability.

There Is A Growing Awareness Among Brands That In Order To Participate In Conversations That Are Taking Place Across Social Networks, They Must Join These Discussions On The Basis Of Something That Is Meaningful To Their Customers.

The Future Of Profit Is Purpose.